Puffco's First Brand Collab Was Mine | HopeLord

Puffco's First Brand Collab Was Mine | HopeLord

Published: September 17, 2026

Duration: 17:16

The whole thing is at fsotd.com


Hopelord's first paycheck in cannabis came from Puffco. The job was seeding and talent relations, which in practice meant handing Puffco products to artists he met while touring.


In this episode he traces the whole relationship. Finding Puffco through a producer friend in the ASAP camp, visiting their second office in Carroll Gardens when it was seven or eight people and Roger lived upstairs, leaving to focus on Talking Terps, and coming back years later as the brand behind Puffco's first co-branded collab. He also gets...