I've Spent 4,000 Hours on the Phone About Weed | LMC Media

LMC estimates he's spent three to four thousand hours on the phone with people in cannabis, hearing their version of events. His read: a lot of them are straight up lying, and most of the rest are incentivized to shape it.

He talks about why he's developed a strange compassion for some of the people this industry treats as villains. Not all of them, some earn it. But walk back far enough on most and you see how they got there.

Lance gets into his own version of the problem. Someone says something...