Why Almost Every Celebrity Weed Brand Fails | LMC Media

Celebrity weed brands keep dying and LMC has a theory about the room where those deals get made.

Everyone at that table is incentivized for the deal to close. Nobody gets paid to say no. So even when someone in there knows cannabis works nothing like liquor licensing, there's no reason for them to speak up.

He walks through why the ones that survive all have the same thing in common: they live it. Wiz with Khalifa Kush. Method Man out there in the story feeds gifting boxes. TCA reps working events. Compare...