North Coast: Cookies Showed Up With Wet Weed. Michigan Sent Them Home.

First Smoke of the Day pulls up to a secret location in Detroit with Travis from North Coast, Mike the hashmaker from Fathead Farms, and Zoot from Zoot Rolls. While the chefs cook dinner and we work through the Z Olympics LA box, we get into one of the most real conversations about building a brand, why big names fail in Michigan and what it actually takes to make hash worth smoking.

We get into why Cookies showed up with wet weed and got sent home. Why only 4 to 5 percent of cannabis on the market is...