S1E34 - Football’s Golden Era: Iconic Sponsors, Classic Adverts & Retro Kits | The Overlap Fan Debate
Published: October 21, 2025
Duration: 49:54
Welcome back to The Overlap Fan Debate, brought to you by Sky Bet.
This week, Jamie Carragher and Paul Scholes are joined by some of the biggest fan channels in the country, along with football marketing expert Adam, better known on TikTok as @adamthecco, to talk all things sponsorships and adverts in football.
From iconic adverts and legendary shirt sponsors to football’s growing commercial side, the panel debate whether the game has lost its soul and if sponsors are starting to take over. What makes a great football advert, and which brands ha...