The Story of Medal: Shaping the Future of Gaming Content

Pim de Witte, founder and CEO of Medal, joins Aaron Bush to discuss his journey building a leading platform for capturing and sharing gaming moments. From running Soulsplit (the most popular Runescape private server) as a teenager to navigating early pivots at Medal, Pim shares what sparked his entrepreneurial path, how Medal evolved from a game studio into a social content ecosystem, and what drove the platform’s explosive and enduring growth over the past several years.

The conversation also dives into how Medal continues to scale, adapt, and innovate. Pim opens up about founder lessons, moving wi...