E1344 - The Nudge Revolution

Cass Sunstein and Richard Thaler’s bestseller ‘Nudge’ was released on 8th April, 2008, catapulting a new method of behavioural economics into the public psyche - and the hands of policymakers, including David Cameron and Barack Obama.

The book challenged the notion of humans as rational decision-makers, and explained how companies, governments and individuals can ‘nudge’ people towards healthier habits, responsible financial decisions, or civic engagement if ‘decisions’ are framed in the right context - a technique they called "libertarian paternalism."

In this episode, Arion, Rebecca and Olly ask just how effective nudge theory really is; explain how th...