EP 152 - From Project to Product Mode with Thomas Hartmann

We’re joined by Thomas Hartmann, co‑founder of Product Masterclass and co-author of From Project to Product Mode: A Game Plan to Unlock Scalability for B2B Software Products, for a candid look at why so many B2B software companies get stuck in “project mode” and what it really takes to become product‑led.Thomas shares his journey from entrepreneurship and lean startup experiments in San Francisco and Munich and to working with large organizations trying (and often failing) to scale. 

Over years of coaching and transformation work, he and his co‑founder and co-author, Sebastian Borggrewe, sa...