S9E2589 - Beyond the Decline: how U.S. 21–39 year-olds really see wine | wine2wine Vinitaly Business Forum
Published: January 24, 2026
Duration: 29:09
Welcome to episode 2589 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Beyond the Decline: how U.S. 21–39 year-olds really see wine.
Speaker: John Gillespie, Moderator: Ryan Goydos
Sales of wine in the U.S. are trending downward. In 2023, U.S. wine sales fell by 36 million cases vs. the previous year. In 2024 another 15 million cases in sales were lost, bringing sales of wine in the U.S. to their lowest annual level since 2011. The session considered the results of a July 2025 survey of U.S. beverage alcohol consumers in ages 21-3...