S9E2582 - The Importance of Wine Tourism: How a Wine Media Company Created a Travel Division to Attract More Visitors to Wineries | wine2wine Vinitaly Business Forum
Published: January 17, 2026
Duration: 24:40
Welcome to episode 2582 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, The Importance of Wine Tourism: How a Wine Media Company Created a Travel Division to Attract More Visitors to Wineries.
Speaker: Jacqueline Strum
Moderator: Alicia Lini
Wine Enthusiast is a media and commerce company that stands as the leading source of innovation and information around wine. The Certified B Corporation has been bringing the wine lifestyle to wine lovers around the globe for more than 45 years, and the company launched a travel division in 2024. Jacqueline Strum...