S9E2577 - Teaching and Communicating Wine in Japan with Ettore Donadeo IWE | Asia Wine Market

Welcome to the Asia Wine Market and Episode 2577 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews Ettore Donadeo IWE to explore the Japanese wine market, the role of wine education, and practical insights for producers and wine professionals entering the market.

Key learning objectives:

Understand Japanese consumer taste preferences and identify which Italian wine categories perform best. Learn how wine education and institutions influence the market and support market entry. Gain practical guidance on cultural adaptation and communication strategies for sustainable success in Japan.

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