S9E2570 - Promoting wine - achieving success in a hostile environment | wine2wine Vinitaly Business Forum
Published: January 3, 2026
Duration: 24:41
Welcome to episode 2570 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Promoting wine - achieving success in a hostile environment.
Speaker: Karen MacNeil
The cumulative difficulties that the wine industry now faces are well known. They include negative and biased reporting about alcohol, generational down shifts, competition from cannabis and cannabis-infused beverages, the flattening of food and drink consumption by GLP-1 drugs, the proliferation of Ready to Drink cocktails, disruptions in distribution channels, the continued threat and impact of tariffs, and more. Yet despite these gale-force headwinds, a small team of professionals...