From Samples to Scores: How Wine Reviews Work with Alder Yarrow of Vinography.com | Masterclass US Wine Market

S8E2562 - From Samples to Scores: How Wine Reviews Work with Alder Yarrow of Vinography.com | Masterclass US Wine Market

Published: December 22, 2025

Duration: 47:58

Welcome to Episode 2562 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Alder Yarrow, creator of the award-winning Vinography blog, to uncover how the wine review process works.


Key Takeaways:

How the wine review process works and the details producers often overlook. What critics value in communication with producers. What resonates with American consumers and gives producers a strategic advantage.

More about the guest: 

Alder Yarrow is a pioneering wine writer and one of the original voices of wine blogging. He launched Vinography on 15 January 2004 and continues to p...

From Samples to Scores: How Wine Reviews Work with Alder Yarrow of Vinography.com | Masterclass US Wine Market - Italian Wine Podcast