S8E2555 - Beyond the Border: why Mexico matters for Italian wine | wine2wine Vinitaly Business Forum

Welcome to episode 2555 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Beyond the Border: why Mexico matters for Italian wine.

Speaker: Larissa Lawrence IWA, Moderator: Diva Maddalena Moretti Polegato

While often overlooked, Mexico is a dynamic, fast-evolving wine market with growing demand for premium and lifestyle wines—especially among younger urban consumers in cities like Mexico City, Guadalajara, and Monterrey - and in high-end international tourist destinations. As local wine culture develops, Italian wines have a unique opportunity to position themselves as aspirational, food-friendly, and authentic. This session explores distribution models, regulatory pa...