Insurance Town

Insurance Town

byHeath Shearon

BusinessEducationHow-To

Welcome to Insurance Town! Your host is the Mayor of Insurance Town, Heath Shearon. After many years in different parts of the insurance world, Heath wants to share his experience with you. Join in on conversations with Heath and many of the friends he's made along the way. Insurance Town is a production of Insurance Town LLC! Find more info at http/://www.Insurancetownpodcast.com Music: "Mornin, Noon, and Nite" by Daddy Long Legs

Episodes(40 episodes)

Episode 330
Am I Listening Enough to Close More Deals?
In this episode, Tyler Brown shares a grounded and practical look at what actually drives success in insurance sales. Drawing from his upbringing and career journey, Tyler explains why authentic listening is still the most underrated skill in the business. He breaks down how emotional connection influences buying decisions, how to ask better questions, and why consistent follow-up separates top producers from everyone else.The conversation also explores how tools like AI, including platforms like Nova Intel, can sharpen sales performance without replacing the human element. If you are looking to improve close rates, build stronger client...
Published: May 1, 2026Duration: 33m 17s
Episode 329
How can you capitalize on this shift to personalized Health Insurance?
In this episode of Insurance Town, Kevin Deutsch joins the show to unpack what’s really happening in the health insurance space right now. From the growing role of AI to the emergence of ICHRA as a disruptive model, Kevin brings a practical perspective on where the industry is headed and what it means for agents, brokers, and agencies.The conversation digs into how technology is reshaping distribution, why data management is becoming a competitive advantage, and how personalization is moving from buzzword to reality. If you’ve ever felt like health insurance is overly complex, this epis...
Published: Apr 23, 2026Duration: 56m 34s
Episode 328
Lazy River Files Part 3
In this weeks episode we release more from the Lazy River, Casey Nelson's idea that has been such an amazing addition to the show. I appreciate all of the feedback I have gotten from these, so I will leak a few more out over time!  This clip is a continuation of the part 2, where we get into mental health, and leadership principles etc. sponsored by:Canopy ConnectMAV1Fort AI 
Published: Apr 16, 2026Duration: 22m 41s
Episode 327
How do I know if I am burned out or just stressed out?
This Week In Insurance Town, we uncover practical insights and inspiring stories with Chelsea Bell Carpenter as she shares her journey through the insurance industry, mental health strategies, and the importance of intentional living to combat burnout. This conversation empowers listeners to redefine success, build confidence, and prioritize well-being amidst today's fast-paced world.Chelsea's diverse insurance career and lessons learnedRecognizing and managing burnout in a hyper-connected societyStrategies for building confidence and resilienceThe importance of boundaries, alone time, and intentional activities Generational shifts in attitudes toward work, health, and life balance Practical tools to reconnect with yourself and reduce st...
Published: Apr 9, 2026Duration: 59m 56s
Episode 326
What Are the Secrets to Long-Term Success in Insurance?
 In this episode, Jason Peacock shares invaluable insights from his nearly three-decade career in insurance, emphasizing the importance of relationships, niching, and strategic follow-up. Whether you're just starting out or a seasoned pro, you'll find practical tips on building lasting client and carrier partnerships, navigating industry changes, and avoiding common pitfalls.Key Topics: The evolution of industry technology from paper directories to AI-powered tools The critical role of relationship-building with carriers and clients for long-term success How niching in specific industries can accelerate growth and simplify prospecting The importance of response time and follow-up in maintaining clien...
Published: Apr 2, 2026Duration: 54m 18s
Episode 325
Choose Africa - Re-Visit
In this weeks episode of Insurance Town, The Mayor Heath Shearon, sits down with Valerie Bowden, founder of Crdle, to discuss the evolving landscape of outsourcing and the unique opportunities Africa presents. Valerie shares her journey from backpacking across Africa to establishing a successful outsourcing company that champions fair wages and ethical practices. Discover how Crdle is changing the game by connecting businesses with talented professionals from the continent. Introduction[03:15] Valerie's JourneyValerie shares her adventurous backpacking trip across Africa How her experiences led to the founding of Cradle[10:45] The Cradle M...
Published: Mar 26, 2026Duration: 54m 51s
Episode 324
Are You Truly Connecting with Your Clients or Just Talking at Them?
You know that room in grandmas house that was that room that you didn’t sit in the furniture, you didnt touch anything? It was just pretty and you gotten threatened every time you went into that room?In this weeks episode, Monica Adwani, CPIA and I talk about that, and tie it into something that makes us cringe in the insurance industry. She also shares her extensive journey through the insurance industry, her insights on client communication, the importance of relationship-building, and how leveraging data and technology can transform agency operations. Discover pr...
Published: Mar 19, 2026Duration: 42m 7s
Episode 323
Are You Ready to Enhance Your Agency's Cybersecurity and Tech Efficiency?
In this episode, Lamar Garrett from Redbird Security delves into the critical importance of agency-specific cybersecurity tailored for insurance businesses. He discusses how proactive hardware and software maintenance can significantly reduce downtime, while the integration of AI streamlines operations and enhances security protocols. Lamar highlights the differences between general IT providers and insurance-specific MSPs, emphasizing the need for compliance with state and federal data regulations. He also shares best practices for integrating new technology, managing shiny objects, and preventing breaches through layered security and cyber awareness training. Additionally, Lamar addresses the impact of legacy hardware on security vulnerabilities and...
Published: Mar 12, 2026Duration: 34m 45s
Episode 322
More from the Lazy River Files
It's another episiode of Insurance town from the Lazy river!! With Ben Morrow, Brenden Corr, Marques Ogden, Jessica, Casey Nelson, Caleb Cramer, etc. Its FunSponsorsCanopy Connect MAVGoli= Go.Goli.com/Mayor
Published: Mar 5, 2026Duration: 36m 20s
Episode 321
How to stop being overlooked! (warning this one is High Octane)
In this episode of Insurance Town, the Mayor sits down with his good friend, Emily Merola. Emily Merola is an executive presence expert, speaker, and founder of The Blazer Society who helps leaders go from overlooked to unmistakable. Through her work in Image + Impact and identity-first leadership, Emily equips leaders to bridge the gap between who they are and how they lead so they communicate with clarity, step into alignment, and own every room they enter. With more than 20 years of executive leadership experience and as a Maxwell Leadership Certified Speaker, Trainer, and Coach, Emily has influenced over 10,000 professionals...
Published: Feb 26, 2026Duration: 46m 17s
Episode 320
From SEO to GEO: Navigating the Marketing and Search optimization game!
The Future of AI in Marketing & Insurance: Insights with Cameron LaboudiIn this week's episode, the Mayor Heath Shearon sits down with Cameron LiButti of BidView Marketing. These two dive into the transformative power of artificial intelligence in reshaping marketing strategies and customer engagement, particularly within the insurance industry. They explore practical advice and emerging trends, offering listeners insights on how to adapt and thrive in this rapidly evolving landscape. Explore how artificial intelligence is transforming marketing strategies, SEO, and customer engagement, especially within the insurance industry. Cameron Libutti shares practical advice, emerging trends, and...
Published: Feb 19, 2026Duration: 53m 49s
Episode 319
The “hold my beer” of insurance !
This week in Insurance town the Mayor sits down with  Sarah Koolhof, a dynamic insurance professional whose journey spans theater, rugby, and underwriting. Discover how embracing discomfort and versatility has shaped her career and passion for relationship-driven insurance work. She has been with Commonwealth Undewriters for a dozen years and not going anywhere any time soon, She loves her team and her clients. I loved this conversation and I think you will too.In this episode:Sarah's unexpected transition from theater major to insurance underwriterHow rugby taught her resilience and the value of teamworkThe importance o...
Published: Feb 12, 2026Duration: 49m 52s
Episode 318
The Lazy River Files!
In this episode, we are doing something a little different. Casey Nelson and I hosted an open call live one day and we called it the lazy river. WE wanted to invite people to "float in and hang out ad float out. Ive provided a few clips here for you guys to check out. WE will release the whole 2 hours some day soon... but for now this clip is about authentic leadership, engaging communication, and innovative work practices that can transform organizations. Whether you're speaking on stage, building relationships, or managing teams remotely, these insights provide practical strategies to...
Published: Feb 6, 2026Duration: 19m 12s
Episode 317
AI in your business!!
In this weeks episode,  release my virtual course in Bob Dietrich and Pamela Dunn's virtual program called "Unlease AI in your Business" that released this week. Hope you enjoy it. Let me know what you think... Sponsored by:Smart ChoiceCanopy ConnectMAV
Published: Jan 30, 2026Duration: 31m 0s
Episode 316
What should you be paying attention to in 2026?
In this week episode, Heath Shearon and Casey Nelson discuss the importance of standardizing processes in agencies, the impact of AI on business, and the potential societal reset from reducing screen time. They explore the challenges of implementing consistent procedures, the role of AI in modern companies, and the cultural shift towards more face-to-face interactions. The conversation also touches on the hypothetical scenario of shutting down the internet for six months and its potential effects on society. Additionally, they delve into personal anecdotes, the significance of setting goals, and the evolving landscape of the insurance industry.<...
Published: Jan 22, 2026Duration: 41m 15s
Episode 315
Insurance Agency ownership looks a little different these days
This week in Insurance Town I get to catch up with my old friend, and former colleague, Therese Potter of Envela. We have a fun conversation we get to catch up on what she has been up to all the hats she currently wears, from teaching Tai Chi to selling Insurance and everything in between, and she is able to do all that, because of the culture and technology over at Envela. Check it out, and let me know what ya think...Sponsors:Smart Choice-Go to Smartchoiceagents.com Canopy Connect- Usecanopy.com/heath<br...
Published: Jan 15, 2026Duration: 35m 29s
Episode 314
Fair creates new opportunities and revenue streams for your agency!
In this episode of the Insurance Town Podcast, I sit down with Clint Houke for a wide ranging, high trust conversation to kick off the new year the right way. This is one of those talks that feels like two industry vets standing at the whiteboard, talking honestly about what is working, what is changing, and where the real opportunities are.Clint and I dig into the trends he is seeing across the insurance landscape, especially around MGAs and why they continue to play such a critical role in today’s market. We talk about speed, specialization, an...
Published: Jan 8, 2026Duration: 1h 6m 53s
Episode 313
Out Of Service Keynote from IIANC
HAPPY NEW YEAR!! Thank you so much for yet another amazing year in Insurance Town!! This weeks episode is a little different, No Guest. This week i am releasing one of my keynote presentations from a conference I spoke at this year, IIANC, thank you to my friend AUBE KNIGHT and his amazing staff in North Carolina for hosting me and helping me to learn and grow in a big way!! THAT CONFERENCE HAD a major impact on my life personally and Professionally!! This is my keynote, OUT OF SERVICE, I hope you enjoy! <...
Published: Jan 1, 2026Duration: 44m 57s
Episode 312
Let's talk about influence!!
In this episode of Insurance Town, the Mayor sits down with Brian Ahearn to unpack the difference between social media influence and true leadership influence, while also sharing a meaningful conversation around faith, family, and the responsibility that comes with leading well. Brian reflects on how becoming a grandfather has reshaped how he thinks about legacy, humility, and the kind of influence that truly matters, both at home and in leadership.The conversation also dives into Brian’s new book, Influenced From Above, a business parable that blends leadership principles with faith driven purpose. Together, Brian and th...
Published: Dec 18, 2025Duration: 59m 9s
Episode 311
Is Self-Insuring the Future for Business Owners?
In this episode of Insurance Town, host Heath Shearon welcomes Van Carlson to discuss the evolution of risk management and the importance of self-insuring for businesses. They explore the 831B tax code, its history, and its application in modern business risk management. Van shares insights from his career in the insurance industry, highlighting the challenges and opportunities in self-insuring and the role of traditional insurance. The conversation also touches on the impact of economic downturns and the need for innovative risk management solutions.TakeawaysVan Carlson emphasizes the importance of self-insuring for businesses.The 831B...
Published: Dec 11, 2025Duration: 44m 33s