Locked On Golden Knights - Daily Podcast On the Vegas Golden Knights

E1475 - VGK's top marketing campaign: "Vegas Born"

Published: August 19, 2026

Duration: 27:59

The Golden Knights have had some marketing campaigns that have stuck over the first nine years of existence.  The most important campaign is one that wasn't planned and grew out of the October 1st tragedy.  "Vegas Born" was a slogan that galvanized the fan base and helped in the healing process following the tragedy.  The tagline is still used today.  It has led to merch sales and many have said it has become a global movement.  Our players we miss and don't miss aren't perhaps ones that fans think of off the top.  But we have our own interesting list o...