Arena Tours: The Truth Behind “Blue Dot Fever”

"Blue dot fever" is the new phrase floating around for artists whose tours have seat maps full of unsold blue dots for concerts, especially in arenas and stadiums. It’s said to be a precursor to a cancelled tours. The term is catchy, it captures headlines, but is the “problem” a bit exaggerated?

With blue dot fever now part of the discourse, we dive deep into the latest in the business, how agents anticipate demand, and what usually leads to a successful or unsuccessful tour.

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03:27 What is Blue Dot Fever...