Trapital

SoundCloud’s Big Bet for the AI Era

Published: April 21, 2026

Duration: 37:23

SoundCloud is at a turning point, and CEO Eliah Seton takes us inside the strategy shaping its future.

In this conversation, we break down how SoundCloud evolved into a two-sided marketplace for artists and fans, why it moved on from potential sales, how it's embracing AI, and doubling down on the moves that work best for both creators and fans.


CHAPTERS

03:34 Update on a Potential Sale

08:23 How SoundCloud is Structured Today

21:20 AI Principles

33:23 Financial Health and Profitability



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