Episode 2142 - Waterloo Gin: Texas Roots, Global Reach
Published: November 24, 2025
Duration: 18:07
Justin Meigs, CEO of Waterloo Gin, provided an exclusive look into the brand's ambitious national expansion, innovative product strategy, and commitment to its Texas roots, all powered by the backing of spirits icon John Paul DeJoria (Patrón Tequila founder).
Waterloo Gin is positioned for massive national growth, targeting entry into 20 states by year-end. Meigs revealed that the strategic expansion is heavily influenced by the Patrón Tequila playbook.
The primary lesson from Patrón is scaling distribution without compromising the handcrafted quality and premium positioning of the spirit. The focus remains on maintaining the unique, loc...
Waterloo Gin is positioned for massive national growth, targeting entry into 20 states by year-end. Meigs revealed that the strategic expansion is heavily influenced by the Patrón Tequila playbook.
The primary lesson from Patrón is scaling distribution without compromising the handcrafted quality and premium positioning of the spirit. The focus remains on maintaining the unique, loc...