Episode 2131 - Eric Yaverbaum on the AI Marketing Backlash
Published: October 30, 2025
Duration: 16:31
In this exclusive interview with Eric Yaverbaum, CEO of Ericho Communications and author of the definitive bestseller Public Relations for Dummies. Yaverbaum dissected the central paradox in marketing today: why are major brands rejecting AI in their advertising, even as the tech industry pours billions into automation?
Yaverbaum explained that this “anti-AI” trend is not a technological rejection, but a highly strategic public relationsmove. It’s a response to a deep-seated crisis of consumer trust and a sophisticated way to achieve competitive advantage in a hyper-digital world.
The Core Paradox: Consumer Trust and the Anti-AI Trend
<...
Yaverbaum explained that this “anti-AI” trend is not a technological rejection, but a highly strategic public relationsmove. It’s a response to a deep-seated crisis of consumer trust and a sophisticated way to achieve competitive advantage in a hyper-digital world.
The Core Paradox: Consumer Trust and the Anti-AI Trend
<...