Build Your Copywriting Business

byComprehensive Copywriting Academy

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Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Comprehensive Copywriting Academy team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. Subscribe n...

Episodes(40 episodes)

State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)

Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry? Join the club. Gee, it’s almost as if it benefits the media and the AI companies for us to feel scared and powerless! (It absolutely does.) That's why a few weeks back, Kate and I gave a free training on the state of the copywriting industry. No speculation. No B.S. And...not to brag...but after the training, one CCA student called me th...

Published: Sep 23, 2026Duration: 1h 14m 34s

What to Do When Business Feels Slow (Episode 293)

I am not a believer in "slow seasons are a fact of freelancing." I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients (both past and present). Now, some copywriters lean into these slow seasons and enjoy the break. To these copywriters I say, build in your vacations so you're not waiting for a slow season to take time off! Buuuuuut more often, I see copywriters hit the PANIC button (yes, all-caps-style panic). I've noticed it's gotten...

Published: Sep 16, 2026Duration: 45m 15s

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing: That could—and should!—be ALL of us. I don't mean Mauritius (though if you LOVE island living, then ... yeah ...). What I mean is there's absolutely NO reason all of us shouldn't be living the lives we want to live. Yes, there are bills, and kids sports games, and endless laundry loads. But that doesn't mean those can't coexist alongside our biggest, wildest dreams. Listen to hear how Sarah started pursuing the things she loved most—and wa...

Published: Sep 9, 2026Duration: 36m 57s

Are You Skipping This Crucial Copywriting Step? (Episode 291)

In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many copywriters skip this step and it shows in weak copy. Make sure you're not one of them. I promise that including this step on every project will save you time AND will result in much stronger copy. --------------- Get Free Copywriting Training here

Published: Sep 2, 2026Duration: 27m 46s

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet. That means you might need to borrow a little bit of confidence from the people who have been there, done it, and bought the T-shirt (if only we had some Comprehensive Copywriting Academy merch?!). So, this week, we’re giving you the opportunity to hear a roundup of some of the best advice from our CCA students and working copywri...

Published: Aug 26, 2026Duration: 46m 43s

How the Pros Juggle Multiple Clients (Summer of Clients Series)

At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already and, if you've had to juggle multiple deadlines, you know it isn't always easy. I'm sharing my top tips for managing several projects and clients at the same time. The good news is there is basically zero chance that every client you pitch is going to get back to you at the exact same time...

Published: Aug 19, 2026Duration: 30m 56s

Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)

This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator Andi is sharing how she's taking one imperfect step after another to do just that. On this Build Your Copywriting Business podcast episode, Andi is bringing us on a journey from Kenya to Vietnam to Montana. And she's unpacking some unparalleled insights, like how she realized as much as she thought she'd love working from home alone, she needed human interaction. So, she...

Published: Aug 12, 2026Duration: 45m 9s

Costly Lies Copywriters Tell Themselves (Summer of Clients Series)

Put a check next to any of these that you've thought: [ ] That business is too big to need my help. [ ] That business works with an agency already. [ ] They must have copywriters already. [ ] Solopreneur? They can’t afford me! [ ] It's a holiday. I can't reach out to them now. Admittedly, this isn't like a Cosmo quiz where 0-2 checks means one thing and all 5 means another. If you checked any of these, you're making an assumption that could be costing you opportunities (and money). In fact...

Published: Aug 5, 2026Duration: 27m 38s

7 Reasons Clients Ignore Your Emails (Summer of Clients Series)

Sending lots of emails to potential clients, but never getting a response? As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and some of the bad!). And I can tell you that there are a handful of super-common mistakes. But you don't have to make those same mistakes, my friend! We're running through the biggest of the big no-nos (with real examples!) on this episode of the By the end, you'll know how to spot these e...

Published: Jul 29, 2026Duration: 30m 58s

The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)

Be honest with me for a sec: Have you ever said any of the following before reaching out to a client? "No one wants my pitches." "This is hard—and I'm just going to get a no." "This person doesn't even know me. This is basically spam." "There's an easier way. I'll just use those job bidding sites." As a business owner, I can tell you that all of this negative self talk is not only dangerous, it's just not true. When you send an email packed wit...

Published: Jul 22, 2026Duration: 34m 7s

Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)

Does it ever feel like someone’s trying to put you in a box? It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word. That’s why I can’t wait for you to hear Shelby’s story on today’s Build Your Copywriting Business podcast episode. A copywriter, comedian, actor, podcaster, former teacher, and CCA student (among, many, many other things!), Shelby is sharing allllll the details...

Published: Jul 15, 2026Duration: 41m 15s

3 Keys to Unlimited (Really!) Copywriting Success (Episode 288)

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just copywriting. Whatever goals you have for yourself, you CAN achieve them. The only way to “fail” is if you don’t get started. Or if you stop doing the work. OK, I’m going to stop typing (really!) because this is one episode you need to listen to ASAP. --------------- Get Free Copywriting Training...

Published: Jul 8, 2026Duration: 50m 58s

Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)

Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of the most valuable pieces of copy you can write—for your clients or your own business. On this week’s Build Your Copywriting Business podcast episode we’re talking all things case studies so you can use this powerful storytelling tool to bring in business. Whether you want to write case studies for yourself or add them to your...

Published: Jul 1, 2026Duration: 26m 33s

Why VIP Days Make 0 Sense for Copywriters (Episode 286)

A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deliverables is another question …)Getting feedback on that copyIncorporating that feedbackGetting final sign off … all in the span of 8 hours. And let’s be real: no one has 8 good hours of work in them every day. On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for...

Published: Jun 24, 2026Duration: 27m 32s

She Used Her Pet PR Background to Build Her Copywriting Business - Carol's Story (Episode 285)

Raise your hand if you’ve ever thought any of the following: “It’s too late.”“I should have done that years ago.”“I’m too old now.” Well, where did that idea come from? If you’ve got 5, 10, 20+ years of a career left, that’s a lot of time to spend doing something that doesn’t make you happy. On this Build Your Copywriting Business podcast episode, CCA student Carol is bringing the wisdom: it’s never too late. Carol had a decades-long career in pet PR and she’s sharing how she transitioned to copywrit...

Published: Jun 17, 2026Duration: 35m 30s

What if Someone Could Find Clients for You? (Episode 284)

Time to put on your business owner hat: Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would that be worth it for you? On this Build Your Copywriting Business podcast episode, I’m not asking you to commit to hiring someone to do any of these things. But I’d encourage you to listen to this episode and explore the possibilities. If you charge your clients $75/hour and you can hire someone at $25 or even $50/hour to do a task...

Published: Jun 10, 2026Duration: 17m 26s

Copywriting Pricing Guides Are Complete Garbage (Episode 283)

How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It’s a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don’t think you’re going to like this episode of the Build Your Copywriting Business podcast. See, we hear all the time, “I found this...

Published: Jun 3, 2026Duration: 37m 29s

The To-Do List Trap (Episode 282)

Do you love a to-do list as much as I do? I loooove a to-do list. Well, mostly I love checking things off that list. But on this week’s Build Your Copywriting Business podcast episode, Kate and I dug into how we’ve been rethinking the to-do list so we don’t fall into what Kate is calling the “to-do list trap.” If you ever put things on your list and: Feel guilty for every day that an item sits on your list—and you don’t complete itFeel like you have t...

Published: May 27, 2026Duration: 36m 57s

Finding Copywriting Success with ADHD - Caleb's Story (Episode 281)

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he’s generously sharing how he made that transition, including how he’s learned to use his ADHD as a strength. Several people in the community have asked about working as a copywriter with ADHD and, whether or not you are managing it yourself, Caleb’s tips are wildly helpful. As he says, he can’t just rely on “feeling” like working, but has to set up his environment...

Published: May 20, 2026Duration: 31m 34s

Making Herstory: Nicki Krawczyk & Kate Sitarz (Episode 280)

If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history. So, this week’s Build Your Copywriting Business podcast episode is actually a special crossover episode from Herstory. Shelby kindly invited Kate and me to talk about how we each got started in copywriting, how I built the CCA, and the realities of freelancing. We also g...

Published: May 13, 2026Duration: 51m 19s