Costly Lies Copywriters Tell Themselves (Summer of Clients Series)

Put a check next to any of these that you've thought:

[ ] That business is too big to need my help.

[ ] That business works with an agency already.

[ ] They must have copywriters already.

[ ] Solopreneur? They can’t afford me!

[ ] It's a holiday. I can't reach out to them now.

Admittedly, this isn't like a Cosmo quiz where 0-2 checks means one thing and all 5 means another.

If you checked any of these, you're making an assumption that could be costing you opportunities (and money).

In fact...