The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)

Be honest with me for a sec: Have you ever said any of the following before reaching out to a client?

"No one wants my pitches."

"This is hard—and I'm just going to get a no."

"This person doesn't even know me. This is basically spam."

"There's an easier way. I'll just use those job bidding sites."

As a business owner, I can tell you that all of this negative self talk is not only dangerous, it's just not true. 

When you send an email packed wit...