E269 - "Say Yes and Figure It Out Later" - Michelle's Story
Published: February 25, 2026
Duration: 36:30
You know why copywriting is so fun?
Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸
Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on any project with any client.
That’s what CCA student and agency owner Michelle realized. And it unlocked a world of opportunity for her.
We love Michelle’s motto—”say yes and figure it out later.”
You say “yes” not because you know everything.<...