Americans Are Suddenly Obsessed With Going Off-Road
Published: July 26, 2026
Summer is in full swing, and it seems like everyone is eager to leave the asphalt behind. According to the longest-running driver behavior study in the tire industry, Americans are shifting gears and seeking out dirt, mud, and gravel in unprecedented numbers. The urge to get away from the daily commute and head into the wild is stronger than ever before. In fact, it genuinely feels like we're entering a new golden age of all-terrain exploration.
The latest Hankook Tire Gauge Index, released this July, indicates that a staggering 64% of U.S. drivers are interested in taking...