E111 - How SeaWorld Uses Data to Create Unforgettable Guest and Marine Life Experiences
Published: April 23, 2025
Duration: 45:20
Ever wondered how data powers the magic behind your favorite theme park experiences? Join Cindi Howson and Gavin Hupp, VP of Technology, Enterprise Architecture, Data and Martech, E-commerce and Analytics at United Parks and Resorts, as they explore the complex data ecosystem of a theme park, from e-commerce and guest experience to AI's role in shaping the future of entertainment.
Key Moments:
Theme Park Business Model (03:12): Theme parks are described as a mix of multiple businesses, including e-commerce for ticket sales, animal experiences, entertainment venues, culinary and restaurant services, and retail operations. This combination creates a c...