E469 - History of Jim Rutledge at Four Roses - Bourbon Brief - BH469

If you’ve ordered a glass of Four Roses Bourbon recently, you know it as a premium, top-shelf staple of the modern bourbon boom. But if you went looking for it in the United States forty years ago? You’d find a cheap, blended whiskey cut with neutral grain spirits that most serious bourbon drinkers wouldn’t touch with a ten-foot pole.  So, how did a ruined domestic brand transform into a world-class icon?  The answer comes down to one man.  Today we will be discussing Jim Rutledge on this...  Bourbon Brief.

Have you thought about supporting our podcas...