Amy Jungk, VP Sales, Old World Spices & Seasonings - Encore Afterhours

The central theme of this podcast episode revolves around the intricate process of developing new seasoning products and the associated challenges within the culinary market. We engage in an enlightening discourse with Amy Young from Old World Spices, who elucidates the complexities inherent in the creation and commercialization of spices, rubs, and sauces. Through our dialogue, we uncover the sobering reality that less than 20% of new products developed in the lab successfully reach the market, emphasizing the necessity for patience and persistence in this competitive industry. Furthermore, we explore the importance of branding and market presence, particularly for newcomers...