Amy Jungk, VP Sales, Old World Spices & Seasonings - Encore

In this podcast episode, we engage in an enlightening discourse with Amy Young, Executive Vice President of Strategic Relations for Old World Spices, as she delineates the intricacies of entering the spice market. We commence by emphasizing the burgeoning interest in barbecue and backyard cooking, which serves as a formidable trend influencing consumer preferences. Young expounds upon the essential narratives and backstories that distinguish successful spice brands in a saturated market, advocating for authenticity and unique flavor profiles. Furthermore, we explore the critical importance of strategic labeling and understanding consumer demographics, particularly in competitive retail environments. Our conversation provides...