Jed Lirrette, Senior Brand Ambassador for Jack Daniels Distillery - Encore

The salient focus of this podcast episode revolves around the upcoming Jack Daniel's World Championship Invitational Barbecue, an event that serves as a significant celebration of both barbecue and community. I, alongside my esteemed co-hosts, engage in a dialogue with Jed Lorette from the Jack Daniel's Distillery, who elucidates the intricacies of his role as a senior brand ambassador and the preparations underway for this prestigious competition. Our conversation traverses the historical connections between barbecue and whiskey, highlighting the legacy of mentorship and craftsmanship within the distillery, particularly the contributions of Nathan "Nearest" Green. Furthermore, we delve into the...