Fishtales: Will Mure (Mures Tasmania) - from boat to plate.

Some people inherit the family silver. Will Mure inherited fish, fishermen, restaurants, retail, distribution — and three generations of opinions about how all of it should be done.

We sit down with Will from Mures Fishing to talk about growing up inside a seafood dynasty, what changes when you see the journey from boat to plate, and whether the future of fishing is about catching more fish — or getting much smarter with every fish we catch.

⁠https://www.mures.com.au⁠

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