E383 - The Sedona Sweat Lodge Tragedy

In 2009, self-help superstar James Arthur Ray invited dozens of followers to a six-day retreat near Sedona, Arizona, promising a life-changing journey of spiritual transformation. Instead, his Spiritual Warrior program ended in tragedy when three participants—Kirby Brown, James Shore, and Liz Neuman—died following an extreme sweat lodge ceremony.

Once Upon a Crime first covered the case in 2019 as part of our Deadly Therapy series. Now, Esther revisits the story with new insight from journalist and author Annette McGivney, whose new book, Plastic Shaman: The True Story of a Deadly Self-Help Retreat and America’s Misguided Quest for We...